B2B Tripwire with Sales Process Automation


What if your customers could pay you to sell to them?

With FunnelBud’s Tripwire with Sales Process Automation, they will!

With this solution, we will create a so called “Tripwire” – an small paid offer you sell to your customers before they buy your big offer. By doing this, you can get paid to deliver something they need quickly, before they commit to your bigger offering, thereby increasing trust and therefore likelihood (if you can deliver what you promise of course!) that they will buy your full package!

Solution Expert: Yusuf Young

SKU: 2207031343 Categories: , , Included in License Cost: Standard, Premium, Paid implementationsTechnologies: Sharpspring, FunnelBud Flex
What this solution gives you:
  1. A landing page with a Tripwire offer, including content.
  2. An email promoting your tripwire, including content.
  3. A sales automation that will either automatically send the email or remind salespeople to send it at a specified point in your sales process.

This solution includes the entire package – from content to assets – that we build for you, according to our process.

Process of creating this solution:
  1. We will have a 1-2h workshop to drill down and find out exactly what your customers want.
  2. We will propose a few Tripwire offerings and help you select one.
  3. We will create a Tripwire Description Document (based on a template similar to the page you’re reading right now!), which also includes internal instructions for delivery, cost and more.
  4. We will transform the Tripwire Description Document to a compelling Tripwire Landing Page.
  5. We will create a Tripwire Email Pitch.
  6. We will create an automation in FunnelBud (or help you create one in your external CRM) that will either send the email or remind a salesperson to send it once the deal reaches a certain stage.
  7. We will create an automation that notifies the salesperson when someone clicks the email pitch so they can follow up.
  8. We will create an automation that creates a sales task in case a person buys the Tripwire on the landing page. The sales task will link to the Tripwire Description Doc which contains instructions for how to deliver the Tripwire.

Note: If you have FunnelBud Go, the solution requires you to build the sales automation component in a CRM that is synced with FunnelBud Go. We will guide you through all the steps!

What this costs to implement:

Basic Customers

Building the Tripwire offer:

  • 11h á $65/h = $715 (one-time cost)

Building the sales automation components:

  • One-time component: 2.5h á $65/h = $163 (one-time cost)
  • Advanced Automation Maintenance & Support Cost: $40/m

Total cost: $873 (one-time cost) + $40/m (maintenance & support)

Standard and Premium Customers

Building the Tripwire offer: 11h á $65/h = $715 (one-time cost)

Building the sales automation components: $0 (Included!)

Total cost: $715 (one-time cost)

Key benefits:
  • Your close rates will increase!
  • Your salespeople will spend less effort during the sales process!
  • Having an attractive automation in the CRM will increase the CRM usage rates!
  • You will establish more trust and credibility during the sales process!
  • You will add an additional offering to your portfolio, which is a new channel for new leads and sales that you can promote independently!

Yusuf Young

About the Author

Yusuf helps companies use Marketing Automation to grow B2B sales. In his role as a Marketing Automation consultant implementing systems such as HubSpot and Salesforce, he discovered the need for better services at a lower cost. Today, he runs FunnelBud to make the fruits of sales and marketing technology available to businesses worldwide.


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