Save First Attribution Source or Custom Campaign as Contact Source in FunnelBud Flow

Knowing which channels are generating the most traffic to your website is important in analyzing your marketing efforts, determining your successful campaigns and traffic channels, identifying opportunities for growth. This information will give you insights on which marketing efforts to invest in.

SKU: 2309270822 Category: Technologies: FunnelBud Flow

Contact source is a system field in FunnelBud Flow that indicates where the lead came from. By default, the system will assign the first conversion point as the Contact Source. This includes forms, booking widget, chat widget. You can also update the Contact Source manually if you know where the lead came from.

However, it’s often more useful for marketing managers to understand the different sources that are generating leads. This solution will address that but automatically assigning the first touch attribution source as the Contact Source. Standard first touch attribution sources include Google Search, Bing Search, Google ads, Direct Traffic, etc. Additionally, this solution will also enable you to assign custom campaign sources.

What are the different standard attribution sources that can be assigned as Contact Source:
  • Organic Search:
    • Google
    • Bing
    • Yahoo
  • Paid Search:
    • Google ads
  • Paid Social
  • Social Media:
    • Facebook
    • LinkedIn
  • Referral
  • Direct Traffic
  • CRM UI
  • Third-party
    • Zapier
  • Others
How to assign a custom contact source:
  • Add a hidden custom field to the form where the lead will convert.
  • Enter the marketing campaign name as default value of the field. For example: “Google Ads: HubSpot alt”
What is the cost to implement this:
  • 1500 SEK

Sheryll Chua

About the Author

Sheryll is a senior project manager at FunnelBud who enjoys automating challenging processes as well as coming up with out-of-the-box solutions to make clients' work easier and more efficient. She is also the team's reporting specialist responsible for building reports and dashboards to help you develop data-driven business strategies.


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