FunnelBud Flex Attribution Report


What is this: Get to know which marketing activities bring you the most sales.

Who this is for: All FunnelBud Flex customers, as part of the standard onboarding setups.

Why is this useful: Knowing which channels and what marketing activities are the most revenue-generating is key to understanding what you should focus your marketing efforts on to help grow the revenue.

Solution Expert: Lynx Jonsson

SKU: 2205170331 Categories: , , Included in License Cost: Basic, Standard, PremiumTechnologies: FunnelBud FlexTypes of solution: Setup
How it works:

We track the following in a standard format:

  • first touch attribution (where the leads first saw you, based on the UTM_Campaign you enter in your campaigns)

  • first referrer (the source they first came from, i.e. Google, LinkedIn, another site, etc.)
  • first landing point attribution (where they first landed on your site)

  • first conversion point attribution (the form that first converted them into a lead)

  • last conversion point attribution (the last form they filled out)

Example below:

first touch attribution b2b marketing automation system

If you have a CRM integration, we will build these attribution fields in FunnelBud Flex as custom fields and sync them with equivalent fields in your CRM. We also add a custom field “Originated from Fub Flex” to make it easier for you to identify and segment the leads from FunnelBud Flex.)

You can then build any attribution report you want in your CRM, based on this data. (The reports need to be built in the CRM, because that’s where the revenue is reported. These reports are normally native in any modern CRM application. Some of the data, such as attribution based on number of leads or number of MQLs created can be done in FunnelBud’s own reports, but the revenue data is only stored in the CRM.)

Examples of reports you can build:

  • Numbers of leads generated per attribution source (per first touch attribution source, per landing point, or per conversion point).

  • The generated revenue for each of the sources above.

  • The conversion rate of MQLs to Customer for each of the sources above.


What does it cost:

This is included in the standard onboarding cost for all customers.

Lynx Jonsson

About the Author

Project manager and responsible for FunnelBud Go. I love all things inbound marketing and to get our clients to use FunnelBud Go to the fullest.


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