According to Fred Reichheld, who developed the concept of Net Promoter Score or NPS, measuring and analyzing the “likelihood to recommend” is a simple yet effective way to gauge customer loyalty, which ties in with how likely they are to purchase again and bring referrals. Customer satisfaction, repeat business and referrals are all metrics that translate to business growth.

This custom NPS recipe will allow you to set up a reusable NPS process in FunnelBud, eliminating the need to get a dedicated NPS software. The NPS survey is fully customizable and the accompanying NPS reports will not only give you your score but can provide different charts that will give you a deeper insight into your customers’ NPS rating.

Solution  Expert: Sheryll Chua

SKU: 2205160721 Categories: , , , Included in License Cost: Standard, PremiumTechnologies: Sharpspring, FunnelBud FlexResults sought after: Make sales process more effectiveTypes of solution: Setup
What this solution gives you:
  • A fully customizable NPS funnel
    • Email
    • Form
    • Landing page
  • Advanced NPS reports including but not limited to:
    • Basic NPS chart
    • NPS timeline (plots your score over a period of time)
    • NPS per segment chart
    • NPS customer type distribution chart (shows how many are promoters, passive customers and detractors)


How we will deliver this solution to you:
  • Before we can build the NPS funnel and report, we will need the following information from you:
    • NPS questions from you
    • Content of the NPS email
    • Which NPS chart do you want to include in the report
  • We will then build the NPS funnel and report.
  • Once the setup is ready, we will present it to you.


Key benefits:
  • You will have a fully customizable and reusable NPS solution
  • You will have more advanced NPS reports
  • There’s no need for an external NPS software
  • This means no need to export/import your customer database because you have the database and NPS in one system
  • You will have the option to extend your NPS functionality by triggering automations, email drips, segements based on the NPS rating that each customer gives


Cost to implement:
  • Basic: $89/month including 3 reports, $20/month for each additional report
  • Standard: $49/month including 3 reports, $10/month for each additional report
  • Premium: 3 reports included in the package, $10/month for each additional report

Sheryll Chua

About the Author

Sheryll is a senior project manager at FunnelBud who enjoys automating challenging processes as well as coming up with out-of-the-box solutions to make clients' work easier and more efficient. She is also the team's reporting specialist responsible for building reports and dashboards to help you develop data-driven business strategies.


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