Follow-up with your leads from Trade Show

What this solution gives you:

1. Register new leads right at the trade show;
2. Add these contacts to an automatic follow-up email workflow and start nurturing them;
3. Create a Thank You page with whitepapers to download, product offerings and a contact form.

Process of creating this solution:

1. During or after the trade show, you add participants using an internal registration page (or import them and activate an action group).
2. Participants receive a series of emails thanking them for attending, linking to a page where they can see a summary of your offering, download additional info and contact you.
3. Once they click an email or download something, you get a follow-up task in FunnelBud, and/or a notification email, with an attached standard follow-up email for easy follow-up.
4. The participants themselves land on a thank you page with more “salesy” content, are removed from the previous workflow and are instead added to a different workflow.

What this costs to implement:

• Process set-up is included in all packages (One-time built together with the customer with a consultation. Training and checklists included if you want to set up new trade shows in the future)
• You can also outsource the work to us as a campaign

Key benefits:

• All your attendees get added to your database and into your long-term nurturing flows (newsletters for example);
• You discover opportunities now that you would have otherwise missed;
• You save time and get better results, because you can prioritize the ones who show interest, rather than everybody.