Follow-up with your leads from Trade Show


If you attend trade shows regularly, this solution offers a way to collect new leads, register them in FunnelBud and add them to a pre-designed nurturing flow.

Solution Expert: Marie Vitkova

SKU: 2208100945 Category:
What this solution gives you:
  1. Register new leads right at the trade show;
  2. Add these contacts to an automatic follow-up email workflow and start nurturing them;
  3. Create a Thank You page with whitepapers to download, product offerings and a contact form.
Process of creating this solution:
  1. During or after the trade show, you add participants using an internal registration page (or import them and activate an action group).
  2. Participants receive a series of emails thanking them for attending, linking to a page where they can see a summary of your offering, download additional info and contact you.
  3. Once they click an email or download something, you get a follow-up task in FunnelBud, and/or a notification email, with an attached standard follow-up email for easy follow-up.
  4. The participants themselves land on a thank you page with more “salesy” content, are removed from the previous workflow and are instead added to a different workflow.
What this costs to implement:
  • Process set-up is included in all packages (One-time built together with the customer with a consultation. Training and checklists included if you want to set up new trade shows in the future)
  • You can also outsource the work to us as a campaign
Key benefits:
  • All your attendees get added to your database and into your long-term nurturing flows (newsletters for example);
  • You discover opportunities now that you would have otherwise missed;
  • You save time and get better results, because you can prioritize the ones who show interest, rather than everybody.

Marie Vitkova

About the Author

Marie is a Project Manager and a Templates, Forms and Funnel Workflows Specialist at FunnelBud. She loves Inbound and enjoys creative work and template design. She manages FunnelBud’s marketing activities, their own website, and multiple “managed website” clients who also do inbound.


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