What this solution gives you:
- Register new leads right at the trade show;
- Add these contacts to an automatic follow-up email workflow and start nurturing them;
- Create a Thank You page with whitepapers to download, product offerings and a contact form.
Process of creating this solution:
- During or after the trade show, you add participants using an internal registration page (or import them and activate an action group).
- Participants receive a series of emails thanking them for attending, linking to a page where they can see a summary of your offering, download additional info and contact you.
- Once they click an email or download something, you get a follow-up task in FunnelBud, and/or a notification email, with an attached standard follow-up email for easy follow-up.
- The participants themselves land on a thank you page with more “salesy” content, are removed from the previous workflow and are instead added to a different workflow.
What this costs to implement:
- Process set-up is included in all packages (One-time built together with the customer with a consultation. Training and checklists included if you want to set up new trade shows in the future)
- You can also outsource the work to us as a campaign
- All your attendees get added to your database and into your long-term nurturing flows (newsletters for example);
- You discover opportunities now that you would have otherwise missed;
- You save time and get better results, because you can prioritize the ones who show interest, rather than everybody.