Preference centre: Subscribe categories for your contacts

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Let your contacts decide what kind of information they want to receive instead of unsubscribing from all of your email send-outs. It can help you lower your unsubscribe rate and you can feel secure that your contacts only receive the information relevant to them. Perfect when you have different types of content, such as webinars, newsletters and events.

Solution Expert: Denis Muhuri

SKU: 2206100934 Categories: , Included in License Cost: Basic, Standard, PremiumTechnologies: FunnelBud Flex
What this solution gives you:
  1. A landing page with the different categories of email content that your contacts can subscribe to and unsubscribe from.
  2. Segments for each category to which you’ll send out your emails directly.
  3. We can also synch your leads to your preferred CRM, via the plugin connections offered by FunnelBud Go.

Note:
1. This solution delivery does not include content production. To outsource content work, contact your PM after the solution is delivered.

2. Sync between CRM and FunnelBud Go is done, considering the limitations of the plugin.

Process of creating this solution:
  1. Decide your categories
  2. Create the segments
  3. Create the landing page

What this costs to implement:

This solution is included in all packages

Key benefits:
  • Lets your contacts decide what information they want to receive, so you know the content will be relevant to them.
  • Lower unsubscribe rate since the contacts can be subscribed to different categories, not just “subscribed” or “unsubscribed”

Denis Muhuri

About the Author

Denis is the Head of Delivery and Customer Success at FunnelBud, where he passionately guides businesses towards understanding and leveraging the power of marketing automation and CRM to optimize their marketing and sales processes. With an extensive background in digital marketing and marketing automation systems, he specializes in integrating these elements to create dynamic and efficient strategies.

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