Facebook Content Funnel

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Use Facebook to drive leads via a content piece and then nurture them until they get qualified.

Solution Expert: Yusuf Young

SKU: 202208302051 Categories: , Included in License Cost: Basic, Standard, Premium, Paid implementationsTechnologies: Sharpspring, FunnelBud GoEstimated Delivery Timeline: 3 weeksResults sought after: Get more leadsTypes of solution: Campaign
What this solution gives you:
  1. You will offer a whitepaper or an article on a landing page with some call to action via a Facebook Lead form.
  2. Once they submit, they will get the piece of content via an email (or be redirected to the landing page in FunnelBud).
  3. These leads are not yet qualified (they just downloaded a piece of content), so they will be added to a nurturing sequence.
  4. Once they click in any of the emails in the nurturing sequence, they will be added be qualified and handled according to the default lead qualification process you have.

Note: This solution delivery does not include content production, and we do not build it for you. Instead, this is a campaign and FunnelBud will build it jointly with you while training you in the system functionality and showing you how you can build similar campaigns in the future and edit the emails, timings, qualification criteria, etc.

Note 2: If you want FunnelBud to take end-to-end responsibility for building, testing and iterating this campaign for you, we can do so as outsourced work.

Process of creating this solution:
  1. You need an idea for a piece of content to offer your leads. If it is an article on a landing page, FunnelBud can propose a template for you that you can use and teach you how you can edit this template.
  2. You create the Facebook ad. We will join you in meetings to show you how to handle the technical aspects of creating Facebook ads (such as adding the Facebook pixel to your site) if you have questions (included in the recurring meetings).
  3. We will help you build the nurturing sequence and automations according to our recommendations, so that the new leads go into the sequence and become qualified when they click an email. You will add the content to the emails. We will ensure that the sequence follows all standard procedures such as getting the correct tracking for reporting purposes.
  4. We will help you build the corresponding reports so that you can measure the results of your campaign (from lead to qualified to opportunity to closed won, and revenue generated by this campaign).
  5. We will help you analyze the funnel and suggest improvements you can try.
What this costs to implement:

This is part of our Success Consulting, which is included for all customers via recurring weekly meetings or ad-hoc booked meetings. We will provide you with the correct recipes and guidelines to follow, and help you execute the steps properly.

If you want us to take end-to-end responsibility and build it for you, we will charge our default hourly fee.

Key benefits:
  • You will get a lot of new leads.
  • Some of them will become qualified and sales opportunities, while others will simply fill your general “newsletter subscriber” bucket to the brim and build your brand reach.

Yusuf Young

About the Author

Yusuf helps companies use Marketing Automation to grow B2B sales. In his role as a Marketing Automation consultant implementing systems such as HubSpot and Salesforce, he discovered the need for better services at a lower cost. Today, he runs FunnelBud to make the fruits of sales and marketing technology available to businesses worldwide.

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