Long form nurturing for unqualified leads

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This solution is for you if you get a lot of leads who submit forms with free email providers.

Typically, most companies would turn on “Require Business Email Address” and send the downloaded material via thank you emails, to force a business email. This will reduce the amount of bad leads, and slightly increase the amount of good leads one immediately gets. But you will lose a lot of leads who you could have gotten into your system, and nurtured to become qualified later.

With this solution, this is exactly what you will get!

Solution Expert: Your FunnelBud Project Manager

SKU: 2205111451 Categories: , Included in License Cost: Standard, PremiumTechnologies: Sharpspring, FunnelBud Go
What this solution gives you:
  1. New leads with a non-business address will not be qualified. Instead, they will go to a separate “Long Form Lead Nurturing” flow.

  2. They will get nurtured with 12 emails over 12 months.

  3. If they click on 2 of these emails, a task will be assigned to your sales team to research if this is a real lead, and follow up with a standard message to see if this is a real prospect who wants to have a meeting.

  4. Your standard lead qualification process will be edited so that people with a free email provider domain will be excluded.

Note: This solution delivery does not include content production. To outsource content work, contact your PM after the solution is delivered.

Pre-requisites:
Process of creating this solution:
  1. FunnelBud will build your long form lead nurturing flow “skeleton” and show you how to add the email content to those emails.

  2. FunnelBud will create a “free email provider qualification” field, automation with follow up tasks and actions.

  3. FunnelBud will edit your long form lead nurturing flow to incorporate a way to qualify these leads.

What this costs to implement:

Basic Clients

$1500 plus a monthly support and maintenance fee for this solution of $15/m.

Standard and Premium Clients

Included.

Key benefits:
  • Your sales team will not be distracted or spend time on unqualified leads.
  • At the same time, you won’t lose out on leads who look like they might not be qualified right now, but may turn out to be great promoters or future qualified leads.

Yusuf Young

About the Author

Yusuf helps companies use Marketing Automation to grow B2B sales. In his role as a Marketing Automation consultant implementing systems such as HubSpot and Salesforce, he discovered the need for better services at a lower cost. Today, he runs FunnelBud to make the fruits of sales and marketing technology available to businesses worldwide.

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