Video Demo Inbound Funnel

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If you have a web based product, this is one of the most powerful ways to generate more high quality leads.

This is not the same as a “3 minute product commercial” video that many companies have on their front page. Rather, it’s a distillation of your best online demos that you do for your customers, but in video format, and available for those who submit their details online.

We have recipes and guides that can help you create the video by yourself, along with consultation from us, or you can outsource the production of the demo to us.

Solution Expert: Inbound Strategist

SKU: 2210091145 Categories: , Included in License Cost: Basic, Standard, Premium, Paid implementationsTechnologies: Sharpspring, FunnelBud GoResults sought after: Get more leads, Increase conversions, Make sales process more effective, Automate sales processTypes of solution: Setup, Campaign
What this solution gives you:
  1. A 15-25 min video demo that your leads can opt in to watch, which is meant to replace large parts of the initial sales demos you usually have with your customers.
  2. A follow up sequence of 1-5 emails that continue to nurture your leads with additional videos, guides or other content that can help them understand how your product can help them solve their needs.
  3. A sales handover process, with instructions and templates for sales so that they can follow up with the qualified leads they get from this funnel.
  4. An optional advertisement on social media or search engine marketing channels, to drive both visitors and leads.

Note: As part of FunnelBud’s services, we include guidance/consultation for you on how you can build this funnel, and we include building the technical parts of it in the software for you, but you can outsource parts of or all the content production to us if you’d like for us to take end-to-end responsibility for it.

Process of creating this solution:
  1. We will help you analyze if a Video Demo Inbound Funnel is the way to go, based on your current situation (i.e. is it potentially the highest business impact solution you can undertake right now, based on circumstances such as the number of web visitors you have today, your current conversion rates, and whether sales resources is a bottleneck for you today).
  2. We will guide you on the strategy of this funnel – i.e. what should your video and follow up process be about, who should it target, and what kind of content should you produce?
  3. We will guide you on how to produce this video with our step-by-step methodology, involving recording, analyzing and transcribing your current sales demos. (It is possible to outsource video production to FunnelBud.)
  4. We will build out the technical aspects of the funnel (the templates, the pages and emails without the actual content) and teach you how to add, analyze and edit the content to/in those assets. (It is possible to outsource content production and adding of the content to the assets to FunnelBud.)
  5. We will build reports that will show you how well your funnel is doing, along with guidance on how to read the reports and how to iterpret them so that you know what the different results might tell you about how to improve your funnel further.
  6. We will guide you on which external channels you can use to drive leads to your funnel (social media, search engine, or SEO). (It is possible to outsource advertising to FunnelBud.)

Note: When we build this process with you, we will recommend an iterative approach, starting with a theory on what your customers may want

What this costs to implement:

If you want us to advise you:

  • Consultation is included as part of the “Success Consulting” component in all packages.
  • Building the technical components of this funnel in FunnelBud’s software is included in Basic and up as part of the Solution Setup Hours included in the packages.

If you want to outsource parts of this to us: You can outsource video production, email/page content production, and/or email/page content addition to assets to us for an hourly fee or fixed cost estimate.

Key benefits:
  • You will get a funnel that automatically develops qualified leads for your sales team.
  • Sales cycles will shorten significantly because leads you get will already by highly qualified.
  • You will increase the quality of the leads you get because the leads will self-qualify based on the solution provided in your demo.
  • You will multiply the leverage of your existing salespeople because they will work on deals that are possible to close.

Yusuf Young

About the Author

Yusuf helps companies use Marketing Automation to grow B2B sales. In his role as a Marketing Automation consultant implementing systems such as HubSpot and Salesforce, he discovered the need for better services at a lower cost. Today, he runs FunnelBud to make the fruits of sales and marketing technology available to businesses worldwide.

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