What is Contact Segmentation
Contact segmentation is the act of dividing your contacts into smaller groups, or lists, based on shared information or common attributes such as age, gender, occupation, country, personality, etc.
If you have several different audiences you’re trying to engage with, segmentation will help you get the right message to the right people, thereby transforming your marketing efforts.
Instead of making general content or mass marketing that likely won’t appeal to everyone, it is always better to have different personalized content for each group/demographic
How we’ll Implement this Solution for You
- You will receive training, with practical examples and links to help articles showing how to create rules-based lists
Benefits of Segmenting your Contacts into Lists
- Improved email engagement rates
- Improved email deliverability and fewer emails being marked as spam or unsubscribed
- Your marketing efforts become more effective and less expensive because they’re better targeted
- Better conversion rates and higher sales
Cost to implement
The basic contact segmentation solution is free and comes included in all FunnelBud packages. Contact your Onboarding Specialist or Customer Success Manager for details.