Basic Contact and Account/Company Segmentation


To make your marketing efforts effective it is important to organize your imported contacts into different lists or segments based on shared attributes such as age group, occupation, country, personality, etc.

Using FunnelBud’s powerful rules-based lists you can automatically segment your contacts with little effort. Once you set up rules-based lists, both existing and new contacts will automatically be added to and removed from your lists when they meet the criteria.

Using these segments, you can send your contacts more personalized marketing and nurturing emails to help you convert more leads.


Solution Expert: Denis Muhuri

SKU: 2205291455 Categories: , Included in License Cost: Basic, Standard, PremiumTechnologies: Sharpspring, FunnelBud FlexBundles: Inbound Marketing EssentialsResults sought after: Communicate with your leads, Communicate with your customers

What is Contact Segmentation

Contact segmentation is the act of dividing your contacts into smaller groups, or lists, based on shared information or common attributes such as age, gender, occupation, country, personality, etc.

If you have several different audiences you’re trying to engage with, segmentation will help you get the right message to the right people, thereby transforming your marketing efforts.

Instead of making general content or mass marketing that likely won’t appeal to everyone, it is always better to have different personalized content for each group/demographic

How we’ll Implement this Solution for You

  • You will receive training, with practical examples and links to help articles showing how to create rules-based lists

Benefits of Segmenting your Contacts into Lists

  • Improved email engagement rates
  • Improved email deliverability and fewer emails being marked as spam or unsubscribed
  • Your marketing efforts become more effective and less expensive because they’re better targeted
  • Better conversion rates and higher sales

Cost to implement

The basic contact segmentation solution is free and comes included in all FunnelBud packages. Contact your Onboarding Specialist or Customer Success Manager for details.

Denis Muhuri

About the Author

Denis is the Head of Delivery and Customer Success at FunnelBud, where he passionately guides businesses towards understanding and leveraging the power of marketing automation and CRM to optimize their marketing and sales processes. With an extensive background in digital marketing and marketing automation systems, he specializes in integrating these elements to create dynamic and efficient strategies.


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