Persona Based Nurturing Flows

What this solution gives you:

1. 3-5 of your personas defined and set up in the FunnelBud system.
2. Your forms will have questions that help you discover which persona a lead is.
3. Automated nurturing sequences that send 3-5 emails per persona.

Note: This solution delivery does not include content production. To outsource content work, contact your PM after the solution is delivered.

Optional: Persona-definition workshops

This solution assumes that you have defined your personas. If you haven’t, we can offer an add-on service to help you do that.

Process of creating this solution:

1. We will get your personas and help you refine them for Marketing Automation purposes. (If you haven’t defined your personas yet, we will offer online workshops to help you define them.)
2. We will set up your personas in the system and refine their descriptions and definitions together with you.
3. We will change 5 of your FunnelBud forms so that they ask a relevant questions to discover which persona a lead is. If you have non-FunnelBud forms or more than 5 forms, we will show you how you can change those based on our methodology.
4. We will create the nurturing automations, and show you how you can edit the content.
5. We will create an associated dashboard measuring the effectiveness of your persona sequences.

What this costs to implement:

System setup, training and advice is included for all clients.

Optional: The persona definition workshop (if you don’t have defined personas today) costs $690, and consists of 2 online sessions, each followed by a persona summary presentation.

Key benefits:

• You can build these nurturing flows once, and reuse them for any current and future downloads and landing pages.
• Each lead will be followed up by relevant nurturing sequences that will educate them around the problems and solutions you target.
• You will get higher lead qualification rates, sales close rates, and brand awareness.