What this solution gives you:
- 3-5 of your personas defined and set up in the FunnelBud system.
- Your forms will have questions that help you discover which persona a lead is.
- Automated nurturing sequences that send 3-5 emails per persona.
Note: This solution delivery does not include content production. To outsource content work, contact your PM after the solution is delivered.
Optional: Persona-definition workshops
This solution assumes that you have defined your personas. If you haven’t, we can offer an add-on service to help you do that.
Process of creating this solution:
- We will get your personas and help you refine them for Marketing Automation purposes. (If you haven’t defined your personas yet, we will offer online workshops to help you define them.)
- We will set up your personas in the system and refine their descriptions and definitions together with you.
- We will change 5 of your FunnelBud forms so that they ask a relevant questions to discover which persona a lead is. If you have non-FunnelBud forms or more than 5 forms, we will show you how you can change those based on our methodology.
- We will create the nurturing automations, and show you how you can edit the content.
- We will create an associated dashboard measuring the effectiveness of your persona sequences.
What this costs to implement:
System setup, training and advice is included for all clients.
Optional: The persona definition workshop (if you don’t have defined personas today) costs $690, and consists of 2 online sessions, each followed by a persona summary presentation.
- You can build these nurturing flows once, and reuse them for any current and future downloads and landing pages.
- Each lead will be followed up by relevant nurturing sequences that will educate them around the problems and solutions you target.
- You will get higher lead qualification rates, sales close rates, and brand awareness.