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Using FunnelBud for Account Based Marketing
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Ideal for companies that have sales processes with low volume but a high per-deal value. FunnelBud’s CRM and services can help you leverage both inbound and outbound processes to manage your Account-Based Outreach.
Identify accounts for ideal customer profiles, idea person at these accounts, nurture them and detect interest when they are ready to buy.
Solution Expert: CRM Strategist
What this solution gives you:
- A new Sales Pipeline for Outbound Outreach with the appropriate stages where you can manage our Outbound Process
- An initial outreach email to establish a connection and get marketing consent
- A nurture sequence that allows you to send high-value content to consented prospects to keep your brand top of mind
- An automated process that notified the lead owner when the prospect provides a buying signal
Note: This solution delivery does not include content production. To outsource content work, contact your PM after the solution is delivered.
Process of creating this solution:
- Creating a new Sales Pipeline
- Creating email templates for an engagement outreach email
- Create/Modify an email template for nurturing emails
- Build automation to nurture leads
- Build automation to notify the lead owner of lead buying signals
What this costs to implement:
Basic Customers
FunnelBud will charge a one-time fee of $189 to implement the assets above to drop your content into directly.
Standard and Premium Customers
The components of this implementation are included in your license pricing.
Note: The pricing values above assume template creation/modification limits have not been exhausted.
Key benefits:
- You will have a more structured way to do outbound campaigns.
- You will automate a lot of the outbound work you do (templates, nurturing).
- You will get higher hit rates on your outbound activities, and be able to measure and optimize it better than today.