Using FunnelBud for Account Based Marketing


Ideal for companies that have sales processes with low volume but a high per-deal value. FunnelBud’s CRM and services can help you leverage both inbound and outbound processes to manage your Account-Based Outreach.

Identify accounts for ideal customer profiles, idea person at these accounts, nurture them and detect interest when they are ready to buy.

Solution Expert: CRM Strategist

SKU: 2205111125 Categories: , Included in License Cost: Standard, PremiumTechnologies: Sharpspring
What this solution gives you:
  1. A new Sales Pipeline for Outbound Outreach with the appropriate stages where you can manage our Outbound Process
  2. An initial outreach email to establish a connection and get marketing consent
  3. A nurture sequence that allows you to send high-value content to consented prospects to keep your brand top of mind
  4. An automated process that notified the lead owner when the prospect provides a buying signal

Note: This solution delivery does not include content production. To outsource content work, contact your PM after the solution is delivered.

Process of creating this solution:
  1. Creating a new Sales Pipeline
  2. Creating email templates for an engagement outreach email
  3. Create/Modify an email template for nurturing emails
  4. Build automation to nurture leads
  5. Build automation to notify the lead owner of lead buying signals
What this costs to implement:

Basic Customers

FunnelBud will charge a one-time fee of $189 to implement the assets above to drop your content into directly.

Standard and Premium Customers

The components of this implementation are included in your license pricing.

Note: The pricing values above assume template creation/modification limits have not been exhausted.

Key benefits:
  • You will have a more structured way to do outbound campaigns.
  • You will automate a lot of the outbound work you do (templates, nurturing).
  • You will get higher hit rates on your outbound activities, and be able to measure and optimize it better than today.

Yusuf Young

About the Author

Yusuf helps companies use Marketing Automation to grow B2B sales. In his role as a Marketing Automation consultant implementing systems such as HubSpot and Salesforce, he discovered the need for better services at a lower cost. Today, he runs FunnelBud to make the fruits of sales and marketing technology available to businesses worldwide.


We are very impressed by how much FunnelBud's software provides, and the amount of expertise we get by them. We can feel peace of mind and focus on our business growth.

Anders Börde Founder, Head of Product & Strategy, Moblrn


By using FunnelBud's professional, well-structured and helpful support, we were able to implement SharpSpring quickly and easily. In just 3 months, we have already doubled our leads. We are very pleased.

Eva Norras Rehn Marketing & Communications, Qurant


FunnelBud's system does everything we need for a third of the price of competitors. And with help that is both included and has exceeded our expectations. A no-brainer.

Ulf Lesley Group Chief Strategic Officer, Strikersoft